The Queen of Instagram is now the new face of sports brand Puma, following in her boyfriend The Weeknd’s footsteps. Selena’s collaboration with Puma is reportedly worth around $30 million.
Many of you may remember when Selena was the face of Adidas NEO but now she has changed sides and many of us at WTG are finding this a very emotional time.
Selena has been spotted wearing her puma gear in New York. She is currently filming the new Woody Allen movie where she has been seen crossing the road in the rain and in one picture it looks like she is floating in mid air! She must be a magician, maybe she is because she used to be in the famous American sitcom ‘Wizards of Waverly Place’ where she played a wizard.
Not only is Selena the new face of Puma, but she is also the new face of legendary New York fashion brand Coach. She has designed her very own bag, called ‘The Selena Grace Bag’. It comes in three colours – red, white and black cherry. She has also designed wristlets, ID cases and two bag charms with her personal motto ‘Love Yourself First’ written on it in her handwriting. No Selena, we love you first.